For those of you who were unable to attend the discussion ‘Designing for Co-creating’ at the Tortona Design Week in Milan, a video of the event is now available here. ‘Designing for Co-creating’ took place on Tuesday April 9th in the PROOFF and UNStudio Tortona space at this year’s Salone del Mobile. Read more

On Thursday 11th of April 2013 PROOFF & UNStudio hosted the second debate organised by Connecting Items on 'Fluid Collaborations'. Dutch designers, from starters to stars, team up in ever changing combinations, producing an ever-expanding array of projects. Collaborative design seems to be the new unique selling point of Dutch design. A panel of seasoned and fresh Dutch designers (Caroline Bos – UNStudio, Wendy Plomp – Dutch Invertuals and Jan Boelen – Art Museum Z33 / head MA Social Design at Design Academy Eindhoven) discussed the phenomenon. Read more

PROOFF and UNStudio opened the doors of Emporio building (Opificio Courtyard, Via Tortona 31) in Zona Tortona on day 1 of the Milano Design Week.  The exhibition was opened with an open discussion at our exhibition being a part of PROOFF and UNStudio’s event & dialogue programme. Read more

And we've got a lovely smile of dogs coming along .... Today's dialogue 'Interface' explored the current and future possibilities of communication. Whether it is as a portal to the World Wide Web or active nano-technologies, the communication between users and materials is no longer only one-way.  The surfaces and objects through which we communicate and design provide new tactile and virtual feedbacks. Panelists were Markus Benz - CEO Walter Knoll, Birgit Lohmann - Associate Editor-in-Chief Designboom and Jan-Christoph Zoels - Senior Partner user experience design Experentia. Read more

Oh yes, we felt the Italian spring in the air too!What a lovely day to visit the Tortona area. We had set out our terrace to enjoy the sunshine and lots of you did! In the afternoon PROOFF and UNStudio were proud to host the session organised by Items magazine together with Connecting the Dots. They have joined forces in two debates with leading figures from the scene and organised in collaboration with the Embassy & Consulate General of the Netherlands. The first session on Wednesday 10th with the title 'To curate, or not to curate' took place in the afternoon. Read more

We are proud to announce that the new website for PROOFFLab just went online. PROOFFLab is the laboratory of PROOFF, is an innovation platform for the development of ideas and special products for a communal, flexible work landscape. Directors Jurgen Bey and Rianne Makkink regularly select study subjects related to work, that form the basis for product development. As a team, we theorize, outline and model design specials that fit into the domain of work. Read more

Every day we strive to find new materials and novel uses for old ones to discover inventive, effective and sustainable solutions. In the context of yesterdays Dialogue, ‘attainability’ is the combination of research and sustainability in the pursuit of advanced materials.  For this dialogue the panelists explored what materials can do now, and what we want them to do tomorrow. A lot of knowledge being shared here.... Whole session to follow online here soon. Read more

How can architecture and product design contribute to co-creation? Is co-creation a romantic idea driven by the democratisation and customisation of the consumer industry, or a true reflection of contemporary working practices?  What are the potential benefits of co-creating within architecture and product design? Read more

In our aim to inspire and innovate PROOFF studies, discusses, investigates and develops potential work landscapes in the PROOFFLab foundation. PROOFF has chosen the Tortona Design Week to launch PROOFFLab and its work in progress for the very first time. Read more