PROOFF has chosen the Tortona Design Week 2013 to be the launch pad for new products and PROOFFlab. During the Salone del Mobile in Milan the PROOFFhouse will be built in the beautiful Emporio building in Zona Tortona. Next to the newest PROOFF #006 SideSeat, new accessories and upholsteries we will have a huge première with PROOFFlab’s work in progress being shared. At the same time and in the same space architectural design studio UNStudio will present their interior and product designs. Both presentations illustrate the collaborative nature of both practices and their shared interest in encouraging dialogue, innovation and creative exchange. UNStudio and PROOFF will each exhibit their work in distinct yet reciprocal installations in the Emporio building. In addition, a series of presentations and workshops will be organised by both the UNStudio Knowledge Platforms and PROOFFlab throughout the week.
In our aim to inspire and innovate PROOFFlab studies, discusses, investigates and develops potential work landscapes. PROOFF has chosen the Tortona Design Week to present PROOFFlab and its work in progress: a close collaboration of Studio Makkink & Bey, Belgian architects studio ‘architecten de vylder, vinck, tailleu’ and Dutch designers Maarten Kolk & Guus Kusters, working together in a project called ‘tandem’.
At Salone del Mobile 2013 UNStudio will be presenting a selection of their product and interior works. In addition – and in collaboration with UNStudio’s Knowledge Platforms - a program of ‘Platform Dialogues’ by specialists from within the UNStudio network will take place throughout the week.
UNStudio’s approach to interior and product design is based on the combination of a deep understanding and working knowledge of materials and innovative technology with distinctive spatial design strategies. In UNStudio’s presentation at the Tortona Design Week, their designs will be exhibited in an inviting and interactive setting of shifting perspectives, demonstrating the visual and spatial effects of new, dynamic, materializations.
9th – 14 th April 2013 | Emporio building in Opificio Courtyard | Via Tortona 31, Milan